Cencosud • WONG & Metro Case Study
Revolutionizing E-commerce.
Cencosud is a leading retail conglomerate operating across South America. With a diverse portfolio of retail stores, it operates several supermarket chains, serving millions of customers with a wide range of products, from groceries to household items. It is committed to providing quality products, excellent customer service, and innovative shopping experiences to meet the diverse needs of consumers across the region.
The Project.
The project involved the complete reconstruction of two supermarket e-commerce brands from the ground up, with a primary focus on enhancing the user experience while integrating state-of-the-art technologies across web and mobile platforms.
Our Solution.
This ambitious initiative required a holistic approach, spanning conceptualization to execution, aimed at revitalizing the digital presence of these brands and positioning them for sustained success in the competitive online marketplace.
Our team embarked on a digital transformation journey, fusing innovation, collaboration, design thinking, and A/B testing as tools to refine and prioritize demand. We assigned different teams focused on each solution (mobile, VTEX, Cloud) and crafted seamless and intuitive user experiences, leveraging the latest advancements in web and mobile app technologies. This led to a significant increase in engagement and conversion rates.
The result was the delivery of e-commerce solutions that met and surpassed expectations. The rebuilt e-commerce platforms are pioneers of innovation and user-centric design, ready to redefine the online shopping landscape.
